Corporate Core Values

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Companies can have core values as well. These are the guiding principles that help to define how the corporation would behave. They are usually expressed in the corporation's mission statement.

Some examples of core values for a company might include:

● A commitment to sustainability and to acting in an environmentally friendly way. Companies like Patagonia and Ben & Jerry's have environmental sustainability as a core value.

● A commitment to innovation and excellence. Apple Computer is perhaps best known for having a commitment to innovation as a core value. This is embodied by their "Think Different" motto.

● A commitment to doing good for the whole. Google, for example, believes in making a great search engine and building a great company without being evil.

As you can see, many of the core values that companies have are similar to those that individuals might choose as guiding principles as well.

Companies may also have negative core values as well. Companies that are solely motivated by profit, such as tobacco companies who lied to their customers about the dangers of smoking, may have been driven by core values of self-interest and an overly strong profit motive.

Some Types of Core Values
There are countless types of core values, as you can see, so you will need to choose the ones that are right for you or your organization.

Here are some examples of core values from which you may wish to choose:

● Dependable
● Reliable
● Loyal
● Committed
● Open-minded
● Consistent
● Honest
● Efficient
● Innovative
● Creative
● Humorous
● Fun-loving
● Adventurous
● Motivated
● Positive
● Optimistic
● Inspiring
● Passionate
● Respectful
● Athletic
● Fit
● Courageous
● Educated
● Respected
● Loving
● Nurturing

Identifying Core Values

While some people or companies might expressly publish their core values, often the best way to identify these values is to which how they act and behave. A core value is only a true core value if it has an active influence and if the people or company manage to live by it, at least most of the time.